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Charter Management & Marketing

Charter Management & Marketing

Managing and promoting a successful yacht charter business for your yacht.

Respected reputation | Proven experience | Record of success | Individual attention
Effective management plans | Established marketing programs

CHARTER MANAGEMENT & MARKETING

The Churchill Yacht Partners (CYP) Charter Management & Marketing Division represents some of the most popular motor and sailing yachts operating in the Bahamas, Caribbean, Costa Rica, US East Coast, Florida, and the East and West Mediterranean. The yachts range in size from 80’ to 162’ and can accommodate from 6-12 guests. Prices range from $30,000–$250,000 per week depending on the location and time of year.

Like our charter experts, the Churchill Charter Management & Marketing team travels the globe inspecting and evaluating yachts and interviewing crews to find the best charter yachts available for the CYP fleet. Qualifications for acceptance into the CYP fleet are stringent, and few yachts make the grade. Every yacht must be capable of consistently meeting the requirements of the CYP Retail Charter Division, and that is not easily accomplished.

The Churchill Yacht Partners team of charter management & marketing experts is knowledgeable and experienced in every phase of the yachting industry. Our yacht owners are assured that they can fully enjoy their vessels while we develop their charter businesses by introducing their yachts to the world yacht charter market.

The CYP charter management & marketing team works diligently with our charter experts to match charter clients with the best yachts and crews available to fulfill their needs and expectations. A mismatch of yacht, crew, and client is as much of a disservice to the yacht and crew as it is to the client. CYP built its enviable reputation and record of repeat business and referrals on personal service and the ability to match clients with the perfect charter yachts for their purposes.

We fully understand that a healthy charter operation can significantly offset the operational costs of any yacht as well as keep the crew and equipment in active, optimal condition. Consequently, we take a personal, case-by-case approach to charter management & marketing. We design individual marketing plans for each yacht based on its size, homeport, onboard amenities, and most importantly—the yacht owner’s objectives.

The yachts CYP represents have long-term crews whose names are recognized and respected by charter brokers and clients alike. Our yachts have excellent reputations and have been on the charter market for at least 2–3 years. Crewmembers are passionate about their work and are willing to do whatever is necessary to secure bookings and ensure client and guest enjoyment throughout the length of their charter. Our crews are accommodating, and are happy to make last-minute charters work well. We want crews that are willing to perform back-to-back charters with single day prep-time when necessary. Our owners and crews are happy to accept charters of less than seven nights. CYP captains communicate honestly and clearly with charter brokers and clients. Our yacht owners are generous with repeat clients and offer special rates and extra nights onboard. They continually invest in active marketing programs and are willing to put their personal cruising plans on hold when charters become available.

CYP offers only the best yachts and crews to charter clients; consequently, we must demand the best performance from the yachts and crews we represent.

Our charter management marketing strategy involves the development of custom multi-media marketing programs that include print, online blogging and social media, and event schedules designed to produce optimal, cost-efficient results.

The primary focus of the Churchill Yacht Partners charter management & marketing team is to promote exceptional yachts to the international charter brokerage network. We do not manage the largest fleet amongst our competitors, nor do we desire to do so. Our objective is to represent the finest yachts and crews in the marketplace, and that is achieved by being very selective, and keeping in constant communication with our yacht captains and owners. Churchill Yacht Partners takes great pride in offering personal and thorough charter management & marketing service to yacht owners, their vessels and crews, as well as maintaining strong and productive relationships with charter brokers worldwide.

 

Managed Yachts

* Particulars are displayed in good faith and believed to be correct but are not guaranteed. Weekly rates fluctuate per season and may be higher during your charter dates. They will be confirmed by our Charter Specialist during your selection process.